1. Clarify the Mission
- Purpose: Discover market positioning, threat assessment, or partnership opportunities.
- Success Criteria: Define KPIs such as market share change, feature differentiation, and pricing responsiveness.
2. Assemble the Data Pool
| Source | AI Assistance | Example Task |
|---|---|---|
| Web & Social Media | Octoparse + OpenAI | “Scrape top 7 automotive brands’ latest news and summarize their product launch dates.” |
| Financial Statements | Alpha Vantage AI | Auto‑extract revenue & EBITDA figures from SEC filings. |
| Customer Comments | MonkeyLearn | Clean and sentiment‑tag product reviews. |
3. Build an AI‑Driven Profile Matrix
- Prompt GPT‑4: “Create a 4‑column matrix comparing Competitor A–D on price, features, and user ratings.”
- Output: Structured JSON ready for import into Excel or Power BI.
4. Perform Feature Gap Analysis
- Use TensorFlow to cluster product specifications.
- Prompt: “List 10 feature gaps where our product outperforms competitor X.”
- Result: Visual bar chart with highlighted gaps.
5. Price Benchmarking with Predictive Modeling
| Tool | Function | Sample Prompt |
|---|---|---|
| Python (Prophet) | Trend Analysis | Forecast competitor X’s next‑quarter pricing strategy. |
| GPT‑4 | Price elasticity | “What elasticity coefficient results if Competitor Y lowers price by 10%?” |
6. SWOT Extraction from Media Sentiment
- Prompt GPT‑4 with:
Summarize strengths, weaknesses, opportunities, and threats for Competitor B based on the past year of press releases and analyst reports. - Output: Structured SWOT list.
7. Heatmap of Market Share Dynamics
- AI generates a time‑series heatmap from scraped revenue data.
- Highlight quarters where competitors gained or lost over 5% share.
8. Scenario Simulation
- GPT‑4 runs “what‑if” scenarios:
- “If we release a premium model next month, how will Competitor C’s share shift?”
- Present outcome as stacked area chart.
9. Visual Dashboard Assembly
- Connect Power BI to the CSVs created by GPT‑4.
- Use AI‑generated quick‑create visuals: radar charts for strengths vs. gaps, line charts for pricing trends.
10. Deliver a Strategic Brief
- GPT‑4 drafts a concise executive summary with key actions.
- Prepare a slide deck with AI‑created visuals and narrative.
Motto
AI: Transforming raw signals into crystal‑clear competitive advantage.
Author: Igor Brtko as hobiest copywriter